Meet Sacha

From Foundations to Impact: How Sacha helps clients get the most from their data

|4 min read|By: Sacha van Tuijn

A Brief Introduction

I have a background in sustainability, with several formative years spent at GRESB, where I developed a strong foundation in the real estate ESG space. 

Outside of work, I travel a lot and enjoy activities and games that involve problem-solving and collaboration. 


My Journey

You have been at Scaler 4 years. What's a moment you'll never forget from the early days that still shapes how you work now?

One moment that has stayed with me was being part of early conversations about what kind of company we actually wanted to be, not just what we were building, but how we wanted to work together and what we stood for. There was no playbook, no established process. Everything was being figured out in real time, and that meant your voice genuinely mattered regardless of your role. That experience of building something from scratch, where you could see the direct impact of your decisions, created a level of ownership I've carried with me ever since. It's shaped how I approach problems today: with the assumption that I'm responsible for finding the solution, not waiting for one to be handed down.

Scaler has grown dramatically in four years. What's something about the company you hope never changes, and what's something you're glad has evolved?

What I hope stays constant is the trust the company places in its people. That's not something you can manufacture once a business scales, it either survives the growth or it doesn't. People are genuinely expected to take initiative and think for themselves, and that was true when we were a team of ten, and it's still true now.

What I'm glad has changed is how we make decisions. In the early days, almost everything was reactive, you solved what was in front of you and moved on. As the company has matured, we've developed the structure to think longer-term: more sophisticated product decisions, more deliberate strategy, and a clearer sense of where we're heading. That kind of clarity was hard to have when we were figuring out the foundations, and it's made the work more meaningful.


My Work

What do you work on day to day?

My role sits at the intersection of product, clients, and communication. A lot of what I do is about making sure that what we build actually lands well: that clients understand it, that the team can speak to it clearly, and that new developments are documented and positioned in a way that reflects how people actually use the platform. In practice, that means moving between webinar coordination, internal knowledge sharing, onboarding support, and helping shape how we talk about the product externally. 

What's one unexpected skill you've had to use here?

Knowing when not to perfect something. Early in my career I was used to environments where you had time to get things right before sharing them. At Scaler, the pace means you have to get comfortable putting something out that's 80% there, getting feedback, and improving from there. It sounds simple but it's a genuine shift in mindset, and it's made me much faster and more pragmatic than I used to be.

What do you turn to for energy or inspiration? What keeps you going?

Seeing things click for people. Whether that's a client finally getting value from a part of the platform they'd been struggling with, or someone on the team picking up something I helped explain, those moments are what I come back to. The sustainability space adds another layer to that. The problems we're helping solve actually matter, and on the days when the work feels hard, that context is a good reminder of why it's worth doing.


My perspective

One thing I believe about this space: There is significant potential for technology to streamline sustainability processes and enable more consistent, data-driven approaches across the real estate industry. As tools continue to improve the way complex data is structured and managed, they increasingly support the day-to-day work of professionals in this space (we’re seeing Scaler ourselves with the tools we use). This is why I believe technology can play a meaningful role in enabling the kind of analysis and decision-making our clients are aiming to achieve.

What impact do you hope to help create in the years ahead? 

I hope to contribute to improving how sustainability data is managed and utilized, supporting greater transparency and more informed decision-making over time. By simplifying and automating more routine aspects of the work, I believe there is an opportunity to allow people to focus on the elements that feel more meaningful and impactful.